Evolution
Aire got its beginning in 1998 as a bulk drop newsletter licensed publication called Tidbits®. In 2003, the newsletter had grown, too large for its current format. A change was needed. SNIPPETTES™, a tabloid size newspaper emerged. Newsprint allowed for more creativity and growth. In 2005, the newsprint industry started experiencing some changes that led Aire Marketing Group to begin to watch the market trends and plan for its next step change. In 2007, it became apparent that traditional newsprint was dying. It was again time to adapt. Our readers had become more sophisticated. Magazines were the only print media still experiencing growth. So the move to gloss print occurred. This was a phenomenal move, as it has allowed for exponential growth and is still the fastest growing print market.
In 2010, Aire Marketing Group also launched the area’s only and perhaps the world’s most unique ezine. Unique in that it is the only online magazine that is specifically designed to blend the needs of our advertisers and readers. There is no ZOOM required when viewing the ezine full screen. This allows our readers to causally read the ezine as they would our traditional magazine. They can view and visit with each of our advertisers in the same manner, the advertiser never gets lost because of the ZOOM feature. Additionally, our ezine will redirect you to the advertisers website with a click of a button. Finally, and perhaps most important, we email our ezine to our readers. This is the true characteristic of an ezine. All others are merely digital magazine archives.
